I love parishes, especially ones that are on fire for the mission and hungry to make it happen. St. Patrick’s in Scottsdale is this parish, and my work as the Director of Communications was a pivotal turning point in my desire to continue to serve the Church. If you’ve been there, you know exactly what I’m talking about.
Problem: I was tasked with leading an incredible staff into the 21st century: from web strategy and branding to educating volunteers in best practices, the pastor empowered me to guide a parish of over 130 active ministries into communication excellence. These areas were considered part of the problem not because they were particularly “bad” in any way; they just required unification and an overhaul to optimize their use for the mission.
Solution: I spent just over a year at St. Pat’s, and I loved every single minute working hard to connect mission and media to serve the people of God who called us home. Under my leadership, we created a parish web platform, video series, stewardship resources (we even won an international award!), bulletins, social posts, and many other unique marketing pieces. My efforts were designed to be completely collaborative with the leadership team: weekly meetings, “why” explanations, and ongoing professional development for the staff and pastor as I worked.
Learned: The parish is the center of Catholic life for a reason: it’s a flexible missionary outpost (as Pope Francis says) at the service of people… among the people. I learned that I have a massive heart for ministry and a passion for using my skills in communication to support and empower parishes to be everything they can. Not to get more money, not to be famous, but to be effective servants and catalysts in their communities. I am sincerely indebted to Fr. Eric, Mary Permoda, Dan Minton, and the leadership team for giving me a crazy chance to shake things up!
Sample Creative Projects
Formation Sunday Video
This video was created to encourage parishioners to take the plunge into formation opportunities throughout the parish. It had a lasting impact and served as a hallmark part of the “As For Me and My House” theme.
Bags of Compassion Video
This video premiered on Christmas morning to launch an innovative ministry that put hundreds of St. Patrick’s families to work meeting and praying with members of the community experiencing homelessness. It was incredibly well received and repeated year after year! View photos from the parish mission where the bags were made.